A global pandemic can really stir things up in the marketing world. In 2020, we’ve seen some big changes in digital marketing and 2021 is likely to bring even more changes. As a digital marketer, it’s important to pay attention to trends so you can stay on top of changing best practices without disrupting your entire marketing strategy. That’s why we’re sharing seven email marketing predictions for 2021. With these predictions, you’ll have the tools you need to keep your brand ahead of the curve—and ahead of your competitors—in 2021.
Email marketing maybe 40 years old but it’s as strong as ever. Perhaps even stronger as brands have made the shift to digital marketing channels as we navigate the ever-changing marketing landscape brought about by COVID-19.
If you’re new to email marketing, now is a great time to start. Check out our guide to email marketing for all you need to know about this top marketing strategy.
3. Interactive Emails
AMP (Accelerated Mobile Pages) will mean great things for interactive emails. Using AMP, you can add interactive content directly into your marketing emails. So, if you want to show off a few different products, you can add a carousel and shopping options right in the email instead of linking out to a landing page.
This means that your subscribers will be able to view products, shop, and more straight from your email. No clicking, clicking, clicking to get to the right page only to click more to complete a purchase. Every time you reduce friction, making it easier for subscribers or shoppers to complete an action, you increase the likelihood that they’ll actually complete that action.
Here’s an example of an email using interactive content from Google:
You’ll notice that you can choose the color of your Google Pixel Buds and add your choice to your cart right from the email. This makes it a lot easier for users to complete their purchases right away.
Unfortunately, not all email marketing service providers support AMP. Put pressure on your provider or find a new one to take advantage of this awesome marketing strategy.
4. Bright Colors
Okay, this is one of our email marketing predictions for 2021 that might seem contradictory to another on the list (namely, our recommendation for sending text-only emails). However, we didn’t say all of your emails should be text-only. So, if you’re going to be sending emails using email marketing templates, designs, and images, make them bold and bright.
Magic Spoon is a brand that fully embraces bold colors in their email marketing:
Color is great for evoking emotions and drive action. In the United States, for instance, the color black in marketing has a strong association with luxury, power, and status. Blue is all about trust and security. Yellow represents happiness and youthfulness. And on and on.
Beyond the psychological aspects of color, using strong and vibrant colors in your email marketing can drive both engagement and conversions. Color can increase brand awareness, sell your products, and even increase your click-through rates. According to Kissmetrics, 93% of consumers find color most important when making a purchase, and 85% of shoppers say color is the primary reason they buy a product.
Author: Influencer Marketing Hub
Source: 8 Email Marketing Predictions for 2021 to Boost Engagement and Revenue
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