Despite the evolution of other digital marketing strategies, one question that keeps coming up is “Is email marketing still relevant?”.”

The short answer is yes. You can expand your customer base and increase sales with an effective email marketing strategy. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever. 

Here are top 4 reasons on the importance of email marketing: 

Number 1: Almost everyone is an email user 

Ninety-one percent of consumers use email, according to a Hubspot survey. This alone should encourage you to use it. In general, email presents an incredible opportunity to reach clients (hint: your industry doesn’t make up the remaining 9%). They can share and forward those emails to anyone they wish. You can provide them with discounts, specials, new products, and more. A good email marketing strategy is to encourage customers to share offers as much as possible.  

73% of businesses rely on email as their primary form of communication in the B2B world. 

Number 2: Real-time communication with customers

Mobile devices were used to open 54% of emails according to Litmus. Any marketing strategy should take this into consideration. Mobile devices are being used more and more for accessing emails, media, and information. In addition, well-designed emails convert better on mobile than any other medium. Reach out from anywhere!

Number 3: People engage with emails 

Email has been around for quite some time, in fact, over forty years. Over time, email has evolved into one of our most common modes of communication. We’ve all been taught to respond to emails in some way. Whether it’s to reply, forward, click through to anything else contained within the email, delete, buy something, or sign up, the options are endless. We usually respond to emails in some way. Knowing this, you may use email to encourage individuals to visit your website, call you, or take any other action. In fact, email marketing was responsible for almost 25% of sales last year. 

Number 4: Increase brand awareness 

No, social media isn’t the only tool that can help a business raise brand awareness. Having a customer’s or prospect’s email address indicates that they are interested in your company. By keeping top of mind, email marketing allows you to increase that degree of interest and brand awareness. 

This does not imply that you should send four emails every day to each and every consumer. That’s a terrific way to have customers dislike you… Instead, use email marketing to highlight your involvement in the community. Too often, businesses use email marketing to try to sell their products while entirely overlooking the importance of brand awareness. They’re also preventing the ultimate prospect of gaining customer trust and giving their business a sense of personality by doing so. 


Source: Site-Seeker 

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